Data Viz — Alex Morgan — Product Design

Data Viz

Data Viz project preview — A/B tested variants

Background

My Approach

Discovery

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Data Viz

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this principle matters.